U.S. Company NIKE Opens Most Modern Store in Region

March 14, 2011

Nike Prague

American sportgear company NIKE opened on March 4 in Prague a store with a new concept.  At 500 square meters, the most modern shop in the Central Europe offers a complete range of products for activities, such as soccer, running, fitness training, and tennis.  This unique concept is based on a series of surveys on customers’ demands, needs, and visions.

Through selected products, Nike Prague supports the RED Foundation, which supports the fight against AIDS in Africa.  Also products of cyclist Lance Armstrong’s Livestrong Foundation can be found in the store.