FrAMchise Day 2012 Introduces Four U.S. Brands New to the Czech Market

November 9—10, 2012

FrAMchise Days 2012

Czech Franchise Institute and U.S. Commercial Service in Prague organize 4th American Franchise Day — FrAMchise Day, a presentation of successful U.S. brands and ideas, on November 9—10, 2012 in Corinthia Hotel Prague. FrAMchise Days will include U.S. franchising concepts trade-show, a conference, business meetings and an evening networking reception.

This year, four well-known U.S. franchising brands interested in entering the Czech market through a master license, will introduce their concepts at the FrAMchise Days.

BrightStar®Care

BrightStar® Care Logo

BrightStar®Care is one of the fastest growing U.S. homecare franchises providing a unique service offering of both medical and non‐medical care. It provides medical care for clients at home by licensed nurses and other trained medical professionals as well as non-medical help at home for elderly and disabled people, who need assistance with personal care (including bathing, grooming, toileting), child care and home help (light housekeeping, laundry, meals, shopping, etc.). Founded in 2002 by Shelly and JD Sun, BrightStar® rapidly built a reputation as an award‐winning franchise with outstanding brand loyalty and a mission of helping people.

Denny's

Denny's Logo

Denny's, the 60 year old global restaurant concept known as America’s Diner, is one of America's largest full-service family restaurant chains, currently operating 2,100 restaurants in eight countries. Denny's is known for always being open, serving breakfast, lunch, dinner, and dessert around the clock. Unlike many other restaurant chains, Denny's does not close on holidays or nights, except where required by law. Many of their restaurants are located in proximity to freeway exits, bars and in service areas.

Rita's Italian Ice

Rita's Italian Ice Logo

Rita's Italian Ice is the largest Italian Ice concept in the U.S., with over 550 stores. The chain offers a variety of frozen treats including its famous Italian Ice, Old Fashioned Frozen Custard and layered Gelati as well as its signature Misto® and Blendini® creations. Rita's was named one of the Top 25 Franchise High Performers by the Wall Street Journal's 'Startup Journal. Made fresh daily, Rita’s signature product is created on premises, with the highest-quality proprietary ingredients. Rita’s Italian ice is water based not milk based. Most of the Rita’s Italian ice products are fat free, some are sugar free.

Vitamin Shoppe

Vitamin Shoppe Logo

Vitamin Shoppe is a specialty retailer and direct marketer of nutritional products ranging from vitamins and minerals to nutritional supplements, herbs, sports nutrition formulas, homeopathic remedies and health and beauty aids. Consumers can choose from the most trusted names in health and wellness, sports nutrition, weight management and personal care. The company also has exclusive products under The Vitamin Shoppe brand. The Vitamin Shoppe offers over 18,000 items from more than 400 name brands.

FrAMchise Day 2012

Do you want to obtain a master license for some of these brands, or get more information? Contact Jana Ruckerova of the U.S. Commercial Service, U.S. Embassy in Prague, at: Jana.Ruckerova@trade.gov.

For more information go to www.franchiseday.cz.