Framchise Day 2011 Introduces Eight U.S. Brands New to the Czech Market

October 26, 2011

Framchise Day 2011 Introduces Eight U.S. Brands New to the Czech Market

The 3rd American Franchise Day — FrAMchise Day — organized by the Czech Franchise Institute and the U.S. Commercial Service in Prague took place in the Corinthia Hotel Prague on October 20, 2011. Eight U.S. brands were introduced to the Czech market:


A Buyer’s Choice Home Inspections— the fastest growing home inspection franchise in North America providing a service new to the Czech market.

Church’s Chicken — the second largest QSR chicken concept in the world, serving traditional Southern and Spicy Fried Chicken.

Dairy Queen — restaurant concept serving popular Blizzard Flavor Treats, Orange Julius smoothies and drinks, and recently also Grill & Chill program with 6,000 locations worldwide.

Great American Cookies — the brand setting the standard for premium, freshly-baked cookies and other goodies.

Marble Slab Creamery — voted “Favorite Ice Cream” in virtually every market it entered, providing a one-of-a-kind ice cream fantasy personally designed by the customer.

Precision Tune Auto Care — a full service automotive maintenance and repair brand with 35 years of experience, operating 350+ centers worldwide, and servicing 2.5 million vehicles each year, a true automotive expert.

Pretzelmaker — delivering delicious soft pretzel treats baked fresh in the store, a market leader in the U.S.

RadioShack — the iconic U.S. brand in innovative mobile devices, consumer electronics, and personal technology, widely recognized by consumers around the globe.

FrAMchise Day included a U.S. Embassy-sponsored events at the U.S. Ambassador’s residence, Prague Business Club and the American Center.  The Embassy’s Deputy Chief of Mission Joseph Pennington said on the occasion of the introduction of new U.S. brands in the Czech Republic:  The word franchising actually comes from the French word for ‘freedom’. I think this is a fitting definition – freedom for small business owners. It combines your energy and your determination as a small business owner with a proven business model and a well-known brand name in order to create a business that is yours.  It allows you, the entrepreneur, to manage your own firm, build your own capital and hire your own staff.  Between 60% and 80% of all new jobs created in the U.S. come from small businesses.”

For more informatik go to www.franchiseday.cz.