Events 2011
Five Major U.S. Cosmetic Companies Presented in Prague
December 16, 2011
U.S. Embassy Prague, in cooperation with five major American beauty and healthcare companies, organized a “Trends in U.S. Cosmetics and Lifestyle” event on December 6. Amway, Avon, Estee Lauder (including Clinique), Johnson & Johnson, and Mary Kay introduced their products at a mini-trade fair held in the residence of U.S. Ambassador Norman Eisen.
AMWAY: Amway is the largest direct selling company in the world. In the Czech Republic the company has been active since 1994, introducing not only cosmetic and beauty lines, but more than 200 additional consumer products. Amway is active in a number of philanthropic projects in the Czech Republic, cooperating with UNICEF among others.
AVON: A leader in direct selling, Avon Cosmetics is present in more than fifty countries. A company for women, Avon not only provides beauty products, but also serves as a means for women to pursue their entrepreneurial goals. At the same time, through its philanthropic projects, it positively impacts their lives, addressing women’s issues through projects such as the home violence program and the famous walks against breast cancer. This year Avon celebrated its 125 anniversary and has been present in the Czech and Slovak markets for 20 years.
ESTEE LAUDER: Estee Lauder is an international leader in decorative cosmetics, skin care and fragrances, and at the event also presented its Clinique brand, the first cosmetic brand in the world created by dermatologists. All Clinique products are allergy tested and 100% non-perfumed. Clinique is the most sold brand of skin care in the United States and is available in more than 130 countries in the world.
JOHNSON & JOHNSON: Johnson & Johnson is the largest company in the word that focuses on peoples’ health. For more than 120 years, it has offered the most complete line of products for health care, as well as related complex services ranging from medical devices and diagnostics to pharmaceuticals. Johnson & Johnson supports health also through its cosmetic products, products of personal hygiene/care and OTC drugs. At the event, the company introduced Listerine, Neutrogena, Johnson’s Baby and Compeed from its large portfolio of products.
MARY KAY: Mary Kay products are sold in more than 35 markets worldwide, and the Company’s global independent sales force exceeds 2 million. Founded in 1963, the company has been active in the Czech Republic since 1997 and in the Slovak market since 2000. The company offers unique cosmetics for skin care, body care, decorative cosmetics and fragrances. Mary Kay is against tests on animals and it is a member of PETA organization for animal protection. Barbora Chuecos, general director of Mary Kay (Czech Republic), was recently voted by readers of Hospodarske noviny‘s ihned.cz server as the most important woman in Czech business.